Saturday, 22 March 2008

The Brief.............

We are account executives at FashionBrandNature, an agency established by the British Fashion Council in conjunction with the Department of Trade and Industry

Our mission is to encourage brands to move towards Fairtrade and or sustainable standards/

Although this is quite straight forward, it's quite difficult to identify brands who aren't currently operating efficently within this sector. Whether it be through the introduction of environmentally friendly bags or fairtrade cottons, most brands have jumped on this fast, growing trend.

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